The major aspect you should concentrate on is the quality of your content. Make sure your content is crisp and in depth about the topic you are writing about. Keep it to the point and try to make it about 2000 words long. Don’t stretch it unnecessarily or it will bore your audience.
There are many sites and domains that post content at the rate of 10 – 100 blogs per week. Your only weapon against that enormous quantity is to create one piece that stands out and attracts your audience.
Evergreen content is one of the best options as they have a longer shelf life and can be repurposed again.
Identify your ideal audience and make your content specifically for them. It should attack their necessities and requirements so that it appeals to them. Don’t run towards attracting gigantic traffic, but focus on the conversion of the ones your content can be useful to. They will lead you to higher sales and prosperity.
A good example of successful blogs would be a site called ‘Help Scout’. Their content is precise and in depth and fully describes the scenario of the topic. Their content usually ranks first or second on Google.
You can also go with content repurposing. Create one good content and make infographic videos or podcasts on the basis of that content which can be published on different platforms. This way you are reusing your content and expanding your viewership. And it is also time efficient.
Another good technique for promoting your content would be content upgrades. Content
upgrades are addition pieces of content or information that your viewers can acquire in exchange of their email address. This will help you to collect a good amount of email sign ups. If you are looking for content marketing services get in touch with Beeing Digital.