Apple has developed a better and more advanced way for developers to acquire users for their apps on Apple Store. Apple is considered to be a leader in the market for well-known reasons, some of them being the uniqueness with which the company works, the services that it provides its users, and the simplicity of the processes.

Apple search ads come in two forms: Basic and Advanced.

The basic search ads are targeted and made for new developers. For every download that is made, the developer has to pay. So, it is a pay per download system. You can also make your own choice from the options.

Other than this, here are a few more benefits of this service:

• Apple understands that if you are a new developer, you also need customer support during the process. In order to target the right audience, you don’t have to go into the tedious work of analysing the customer base. It is as easy as telling Apple where you would like your ad to be featured, the countries you are targeting, the target age group of users and other demographic details and you’re all set!
• There is very less hassle with using such a service. Log in to check your stats a few times a month, and check your app’s performance. It is that easy!

The Advanced feature

• Apple will provide you with search keyword suggestions, or you may use your own while posting your advertisement. If you know what you want, this makes it easy for you to take your ad to the next stage
• With Search Match feature, your ad will automatically be featured to relevant customers or user search on the App Store. With this, you will not have to make the effort of creating your own keywords but may discover what others are searching for
• Depending on your requirements, you will be able to search for and display your ad to your target audience, specified on the basis of their location, age, gender, usage, and many other criteria. To know more, visit Beeing Digital today.