To talk about the origin of LinkedIn, Reid Hoffman started LinkedIn in 2002 which was basically a social networking site for professionals. Since then, LinkedIn has more than 500 million members across 200 countries. It provides a platform to its members where they can create profiles as a worker or an employer to create and advance professional relationships.

About a couple of years ago, LinkedIn opened up its publishing platform to everyone so that they can build up their brands and showcase their content where everyone can see it. This has led to more improved organic traffic. There is an advantage of posting on LinkedIn, that by having a stronger connection you can spread your work faster and more efficiently. You can also get ratings on Google based on your works, determined by how it was received.

The more content you publish on LinkedIn, the more contact requests you get. And eventually, that leads to more business inquiries. You won’t experience it right away and you might even get a few junk requests. But the volume of your contacts will be fruitful.

You could even publish some creative and unique content explicitly on your LinkedIn profile which will help your profile look more attractive and can lure people towards it. It gives them a reason to follow your page and read every single post.

You can also add links to different sites that you have published on and add your projects. This helps to exhibit the versatility in your work and the potential you have to offer. It also adds credibility to your profile.

Articles on specific topics attract more views, like an article on ‘10 ways to be more productive at work’. If you want to expand your contacts, you could write a few broad pieces of articles. But if you are looking for more business, tailored articles perform the best. If you publish such specific content early on, you might not get good reception for them because it won’t be shown to as many people. But once you have a good contact base, created by a combination of good, broad pieces and industry-specific articles, you will have more audience for it.

If you are syndicating articles that you’ve published in other blogs to LinkedIn, there will be no

duplication problems. You could even have personal blogs simultaneously with your LinkedIn postings. If you post just once in a blue moon, posting it on LinkedIn is fine, but ideally, it is recommended to have both. To know more, visit Beeing Digital.